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Copy Writing

         I've seen the ads for making a good living copy writing. It turns out that what they mean is writing those long boring, repetitive ads that drive you crazy when you click on one of those catchy titles. It's deceitfulness actually. I certainly don't want to be one of those people.

         You know those tag lines you see on a search page or on Facebook or other websites that carry ads for other people. You click to see what can relieve arthritis or help you shed those last 5 pounds or which 5 foods you should never, ever eat. Twenty-three minutes later in a PowerPoint Presentation which is just an oral reading of the written word, you finally find out what they're selling, and its exorbitant price. Boy, do you feel misled! Worse, you're now targeted by other ads like that one!

         These ads are extremely repetitive. Every time you feel like a point is about to be made, they write, "more about that in a moment". Then they go on with testimonials. Nothing has changed in hundreds of years. They're still selling "snake oil" or books or pills, but not face to face. It's on your computer.

         I couldn't make a living by lying and writing crap and fooling people. But then I couldn't run phone scams or do identity theft either. They are all ways of manipulating people, whether direct dishonesty, or just conniving to sell a book or "system". I suppose the copy writers feel like people are at least getting something tangible for their money, even if it isn't the miracle they're painting.