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         "A dancing doughnut? You can't be serious."

         "Listen! Hear me out.It's catchy. "

         "I think it's tetchy."

         "Yes, but people like things like that. Remember the California raisins?"

         "Yes! That was the stupidest thing ever. Until now that is"

         "Corny? Yes. But not stupid. It worked. It caught on. The public loved it. It was new, it was funny ~~ It was fun!"

         "I hated it."

         "Yes, but that is you. The buying public went nuts for it. They couldn't get enough."

         "So you're saying if it sells it's a success?"

         "Well, isn't it? The buying public are not smart people. They don't want to be talked down to. The lowest common denominator, that's where it's at if you want Joe Sixpack to buy it."

         "Well I don't like it."

         "You don't have to. You want to sell doughnuts. You're selling not buying and this will do it. What do you say? Do we go ahead with it?"

         "I don't know ~~ "

         "Well, trust me I do. You put up a good product. Low fat and low sugar, whole grain. Do you think Joe Sixpack cares about that? If anything it's a turnoff. People are conditioned to think healthy doesn't taste good."

         "I still don't know."

         "Face it, Carrie, the public isn't very smart. Out there they have the concentration span of a fruit fly. You have to catch their interest in something and hold it on their level. Tell them it's good for them and you lose them. Show them a cartoon icon dancing and happy and lively and they listen up. That's telling them this is a fun place and your whole grain doughnuts are fun, They like fun."

         "All right go ahead. I must be losing my mind but go ahead."

296 words

Honnorable Mention - 10/18/06

ID: 896794   (Rated: 13+) Daily Flash Fiction Challenge  Enter your story of 300 words or less. Note new starting time! by arakun the twisted raccoon