Small Business News

What NOT to do at your next presentation.

You've researched your topic, and prepared what you think is an informative and entertaining presentation. You've practiced so that you feel comfortable with the material and the sound of your voice delivering it. You're familiar with the room where you'll be speaking, and you've even checked (and re-checked) the order of your slides or support materials. Everything is ready.

Now, here are seven key things you DON'T want to do…

• DON'T worry if you're nervous - you will be. Expect this and try and turn the energy of your fear and apprehension to something positive - making your presentation more impactful, more exciting and more vital.

• DON”T read from your notes or slides - nothing puts an audience to sleep faster than having something read aloud. Worse yet, it shows none of your passion for the subject, and gives you no flexibility in tailoring your talk to the needs or interests of those listening.

• DON'T try and fool the audience - they'll catch on if you don't know your subject and try to “wing it”. If you do not have the answer to a question, admit it, ask for the questioner's contact information and follow up with the answer. Bluffing only makes you look bad.

• DON'T go over the time limit - if you have a half hour, be completely sure your presentation fits within that time. Don't go long, this is disrespectful to the busy schedules of those attending, and tells them you're not in touch with their needs.

• DON'T panic if you make a mistake or something unexpected happens. Though it might feel like the end of the world, it isn't. In fact, mishaps can work in your favor - winning an audience like nothing else - giving you a room full of sympathetic listeners who want you to succeed.

• DON'T use humor - unless you're sure you're good at it. While self deprecating remarks can be used to point out your own foibles, humor can be a double-edged sword if you share inappropriate stories, or make the audience the butt of a joke. This is the fastest way to incite distrust and resentment, not what you want from those listening to your talk.

• DON'T wear your nose ring or make a personal fashion statement in a business setting. Dress inappropriately and you will pay a price - the audience will see you as less intelligent, less sophisticated, and less capable - before you ever open your mouth. Even the best prepared and practiced speech will be ruined if you don't look the part of the well dressed, carefully groomed professional.

Avoid these seven DON'Ts and you're sure to give a presentation that's interesting, respects the audience and their time, and makes you look like the capable, confident professional you surely are!