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Printed from https://www.writing.com/main/newsletters/action/archives/id/10130-Marketing---a-Must-Part-of-Publishing.html
For Authors: April 22, 2020 Issue [#10130]




 This week: Marketing - a Must Part of Publishing
  Edited by: Vivian
                             More Newsletters By This Editor  

Table of Contents

1. About this Newsletter
2. A Word from our Sponsor
3. Letter from the Editor
4. Editor's Picks
5. A Word from Writing.Com
6. Ask & Answer
7. Removal instructions

About This Newsletter

         Most people don't recognize marketing as a part of publishing, but it is. Once a publisher accepts a manuscript or an author decides to self-published, marketing on the part of an author (and an illustrator) needs to begin.

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Letter from the editor

Marketing -- a Must Part of Publishing


         Some how some way, the rumor that an author's job ends once a manuscript goes to press spread throughout the world. However, nothing could be farther from the truth. Remember, authors and illustrators are the best promoters of their books. If an author like James Patterson has to promote his books, those of us not as well known or as popular must promote even more.

         Below is a list of ideas whose sole purpose is to assist authors and illustrators in their marketing efforts. No one needs to try all the ideas but should try several. If some don't work, try something else. However, a few are needed, such as numbers 1, 8, 9, and 12.

1. Promote on Facebook and other on-line social media. (Contracts state authors should have a blog, a website, and be at least on Facebook.) Get that website up and running -- before the book is released.

2. Send handwritten notes, cards, or greeting cards to inform friends or the public of your new book or existing books as well as any appearances you are making.

3. Use handwritten fonts as an alternative to actually handwriting cards.

4. Use Sendoutcards.com or a similar medium as a way to contact others.

5. Search out and enter contests. Researching online is one way to find contests. OWFI has a writing competition every year (owfi.org).

6. Join the Chamber of Commerce and use its networking opportunities.

7. Promote your book on radio, t.v. spots, and/or talk shows.

8. Talk to your librarians about purchasing your book for their shelves or fill out a book request. The library will often purchase that book after the request. Also, have friends and relatives request your book at their local libraries.

9. Have a giveaway once in a while. There are different ways to do this. Be creative. B.J. Daniels gives away special bookmarks, magnets, aprons, and other mementos of her books. Personally, I prefer not to give away a current book, but if you have previous books, you might give away one or more of them to build an interest in your new book.

10. Set up a booth in art, crafts, street, or book festivals. Sell your books directly. Authors and illustrators usually make more by buying their books at a discount, selling at retail (or slightly lower), and pocketing the profit.

11. Donate a copy of your book to one or more local schools and get media coverage, even if in a small local paper.

12. Write a very short story about one or two of your book characters and post it on your blog or other places as a FREE item, a lead-in, or attention-getter for your book.

13. Build your name's brand, or that of your book, by giving away pencils or pens with your name and email address on them, bottles of water, bookmarks, postcards, etc. Always have business cards to give away.

14. You should provide information (links) on social media and on handouts such as fliers and postcards so that people know where to find your book or books.

15. Prepare postcard-sized inserts with your autograph to place in each book: On the card, have your photo, brief info about books, and a polite request for the reader to place a rating and brief review on Amazon if book pleased reader.

16. Prepare and keep an event diary for annual events in which you are interested in participating. In that digital or hard-copy diary, keep a compilation of press releases, press clippings, email blasts, photos, marketing materials, a monthly to-do lists, and anything else that would be helpful for you to plan the next year's attendance or that would be helpful for the next year's publicity person. For example, OWFI has a conference annually. If you attend, speak at that conference, and/or have your book or books in their conference bookstore, then have an event diary for that event.

17. Don't write just one press release. Customize the release for each specific media. A different slant is needed for media out of town than for local media.

18. Promote your book at least 3-4 months before it's released officially. This idea may not work or be wanted for every book, but it will help for some books.

19. Find local places to host a book signing for you and/or to carry your book(s). For example, a book about sports might grab the interest of a sporting goods store; a book about dolls might interest a toy store; a book about a dog or cat or other pet might interest a pet store.

20. Have a guest book for people stopping by your booth at an event. Be sure visitors write their emails so you can send messages (with a way for the recipients to "opt-out" of receiving more emails) go share writing tips and information about upcoming events or books.

         Finally, search for other ideas to promote your book. Be creative, but don't be afraid to "borrow" ideas from others. You are the best person to promote your book because you know it better than anyone else. Be proud of your "baby" and present it to the world. You may not be a James Patterson, yet, but you can promote as hard as he does.



Editor's Picks

Writings from W.Com


Marketing Basics  [E]
Novel Writing Tools & Tips #8
by Patricia Gilliam

 At Ease  [E]
Preparing your promotional material
by NanoWriMo2018 Into the Earth

 How To Promote and Market Your Book   [E]
Practical guide for book marketing
by AuthorsPR

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by A Guest Visitor

 Why I Want To Be Like P.T. Barnum  [E]
My new plans for my marketing success.
by amy-Has a great future ahead


Submitted by author:
 
A Breath Away  [E]
A night anxiety snuck up on me.
by MirandaCookies COLLEGE SOON

 
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Ask & Answer

Words from Our Readers


Anna Marie Carlson
I wrote down your article entitled, "Process of Publication". This was very helpful; I needed this today; it also lifted up my spirits to. Thank you so very much.

         You are most welcomed.



hbk16
The publishing process is both complex and long
Especially one someone is a foreigner like me.
That is to say the concurrence is harsh on one hand and the similarities are frequent because of the internet.
It is a featured issue that needs further debates.
Thank you for sharing.

         You're welcome. I hope I helped.


Quick-Quill
I’d planned to do a pitch for my book at the Willamette Writer’s Conf. But I’m not paying $300 for a virtual visit. I’ve been laid off so no $$ to join the conference. I usually volunteer so I get a cheaper fare.

         The yearly conference I attend was cancelled. Losing something we lorward to attending is hard. Hopefully next year will be better for us all.


brom21
This was very informative! Knowing the exact process of publishing will help me exponentially. Like most of us here, I write in hopes of getting published. Thanks also for the nugget from your reply to my comment. There is one other aspect I need to get familiarized with. That is marketing-I am clueless! Please do an article on this. I once heard marketing can make a decent author a successful author.

         I hope today's article will help you with marketing.



Thank you for joining me this issue. I hope everyone stays well during this unsettling time. Isolation becomes hard even for introverts when the time of being at home becomes too long.

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