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by SusanM
Rated: E · Folder · Business · #852170
The cover is just the beginning… here's all that follows.
Typically, the work on the inside of the catalog comes first, and only at the very end is the cover developed to complete the message.

Here you'll find the introductory material, editorial copy that compliments the overall theme of the book, as well as promotional treatments to draw the ey and bring in sales.

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Portfolio -> Catalog: Page 2 and Beyond
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Printed from https://www.writing.com/main/portfolio/item_id/852170-Catalog-Page-2-and-Beyond