Hi Shawn,
Firstly, adressing the writing at its face value, I think it was well written. I havn't much to say on the matter since other than that you managed to convery the feeling of uneasiness quite well at times, which if very important in horror.
Now, regarding the content:
You started the story very well, with Madi's friend blocking the road. It's one of those little things that seem strange and build up the suspense, but not strange enough to tell us anything.
That being said, some holes start to pop up, even then: Is the mother aware that her daughter is just standing on the road? (It seems as if she is, but how does that connect with the rest of the story?)
The 2 kids watching her, actively looking at her, was too much of a giveway.
It's important to know the balance. Suspense in difficult to maintain, because it has to be subtle and clear.
Another issue is that you're building your suspense in points that are not too far apart. The story seemingly revolves around the untold-horror, and not around the characters. Sam and Helen has little to no interaction outside of the horror aspect. They are good friends, they should talk about their lives more. If Sam had more flesh to her it would greatly enhance the impact later on.
Some stories change points of view mid-chapters, it's not neccesarily a good or bad thing, but it doesn't work well for your story.
"Her thoughts kept returning to a single question; could she be the one?" - This lines shutters all hope for a twist. In a horror story, being "the one" can mean only one thing.
So, half way through your story, the reader pretty much know the ending.
I don't want make the same point over and over. In my opinion, your story can gain a whole lot from being longer. Spreading the suspension points more generously, keeping them more subtle and giving more flesh to the characters.
There are a lot of problems that dance too much on the suspension disbelief, and could be fixed with relative ease while adding depth to the story. For example, Madi's friend was expecting Sam, but that does not answer how she recognized her - perhaps the town is small enough, that every new face stands out? How do the kids keep hiding what they're doing? I mean they butchered her in the middle of a street...
Also, it's not very clear if Sam's the first victim. On one hand, we have the kid saying he has been practicing (on deer, perhaps?), so she's at least on of the first victims. But - Madi's friend was standing on the road to let Snowflake examine victims, what could they do if it was someone unrelated to any of them? More importantly though, why would Madi think she may be the one? It seems as if everyone could be the one, even her mother.
Also, Sam hearing their laughter after they pulled her heart out... I am having a hard time believeing her life slowly drained away. Sorry, Sam is a corpse.
I feel like I'm nitpicking here, but honestly I enjoyed the read. It just requires a little more thought into the details of the story.
Keep writing, and good luck!
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