Power

Say some rich guy comes up to you and says ill give up 500 dollars to stand there all night. You would do it, right, I know I would! Wealth is one of the most effective long-term ways of power along with Numbers and Ideas.
In the 20's, a law was passed that made the selling, consuming and making of alcohol legal. Now that wasn't very effective, in fact, it was a lose-lose situation. It wasn't only not effective but it boosted the organized crime rate and hurt the economy. State action is an example of a short-term way of power. Along with physical force and social norms. This law is all so an awesome example of how having the numbers or a lot of people on your side.