How to give your people what they really want.
|The first thing I learned when creating my various groups was this: people will only buy what they really want. You as a business owner have the duty to find what your clients actually want. To start you can get away with creating something that your type of clients might want, but you must come up with programs and products that are uniquely valuable to your clients or they will go to someone else who can provide what they want.
This is not as complicated as it might sound because you can always do the obvious and logical thing-ask your clients what they want and what you can create for them.
In a brick and mortar business owners run surveys and polls occasionally and find out what their clients want to their shelves, the quality of their service on the client’s last visit, or directly asking about a product or innovation. I have filled out many of these for the various stores and restaurants I have visited.
Finding programs and services for your clients is a lot like giving gifts on birthdays and Christmas. It is best to know what you clients really want instead of giving them something they can’t use. You now have to remember to keep looking outside of yourself.
I would recommend running a survey or poll at least once a week in order to keep up on your clients’ needs. If you conduct your business in a Facebook group, formulate your posts to gain insight into your members’ regular needs. Have a computer file or notebook available to keep notes about the information your gain with each effort.
Your business is not about you. It is about your clients. You must keep this in mind every time you sit down to create your programs and services.