Article on a major company's lack of good judgement.
|Just Do It: Or Maybe Not
“Athleticism trumps character flaws” a direct quote in defense of Nike’s position on beginning a new advertisement featuring Kobe Bryant, their first one since his arrest in 2003. While Bryant was never actually convicted, he did admit some responsibility in his apology after the case. Is this really the road we are heading down as a people? No regard to a person’s character as long as they can play the game. Someone could be a rapist, serial killer, extortionist, but hey, he can make twenty free throws in a row. I truly see it to be a sad day when companies as large and nationally exposed as Nike no longer have regard for a persons character, and focus only on the almighty dollar when signing contracts. There is always a silver lining however, McDonalds and Nutella both cut ties with Bryant as one of their endorsers. A person, amazing athlete or not, who involves him or herself with this type of activity shouldn’t be the front name for an athletic apparel company. These corporations play a huge part in the inspiration of young athletes; it seems more fitting that athletes who are not only well accomplished in their sport, but were also widely known for their ethical behavior would be chosen to represent such a company. In Bryant’s released statement he said “Although I truly believe this encounter between us was consensual, I recognize now that she did not and does not view this incident the same way I did”. Whether it was consensual or not, Bryant is a married man; doesn’t marriage count for anything in America anymore? It seems no thought or concern goes to the spouse(s) of people in these cases, criminal or civil. On second thought, perhaps in light of Kobe’s recent troubles, he would be the ideal front man for Nike. The living epitome of their famous motto “Just Do It”.