This week: Business idea behind your book Edited by: ~Minja~  
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"A goal without a plan is just a wish." ~ Antoine de Saint-Exupéry
"By failing to prepare, you are preparing to fail." ~ Benjamin Franklin
"Plan your work and work your plan." ~ Napoleon Hill
"To accomplish great things, we must not only act but also dream. Not only plan but also believe." ~ Anatole France
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n this newsletter I am going to focus on your own journey as a writer instead of talking about the characters' journey. First and foremost, I want to ask have you ever thought about making a business plan for your book? Here I'm not talking about the sole book sale in the form of advertising it to a targeted audience. I'm talking about developing the business idea through the book content. Most writers dream of becoming published authors and, eventually, successful enough that they can live decently out of their book sales. Sometimes dreaming consists of thinking a little bit further than simply writing a book that will sell well. Take for example contemporary Australian artist and a poet Lang Leav. Today, she is an international best-selling author and social media sensation. She is the winner of a Qantas Spirit of Youth Award and coveted Churchill Fellowship and her book "Lullabies" was the 2014 winner of the Goodreads Choice Awards for poetry. But, before that, Lang Leav once created a handcrafted storybook called Charlie's Widow and presented it to the iconic film director Tim Burton at the opening of his exhibition at the Australian Centre for the Moving Image. Why? Because her Akina character is set to invade "Charlie's Chocolate Factory", turning sweet-as-cotton-candy girls into bloodthirsty, button-hungry villains- before setting them on a murderous rampage. Akina has achieved critical and commercial success, stocked in key boutiques around Australia and later in cutting edge Harajuku, Japan. "Charlie's Widow" was a limited edition of 100 books and can't be found in the bookstores. Anyway, it was a great endorsement don't you think?
Another example of a good business plan is everything related to "A Song of Ice and Fire" by George R.R. Martin whose book series had been adapted into a TV show called "Game of Thrones". Even though Martin himself probably never expected such endorsement and popularity, the business ideas that developed over the years surpassed everything and everyone. Here is how they did it:
 Characters in the "Game of Thrones" were known for their affection toward a good wine, especially everyone's favorite Tyrion Lannister. Today, you can buy the official Game of Thrones wines as cheap as $20, invite your friends, and party in a Westeros style. You get to choose between Pinot Noir and Chardonnay.
The idea for the title of the show, aside from the plot, also served well because designers invented guess what? A board GAME! That's right. And not just the board game but also a video game.
The way the books and the TV show started, you could notice plenty of room for a prequel. As a matter of fact, "House of the Dragon", a prequel, is on track for 2022 debut and Martin will be one of the writers.
"Game of Thrones" became a culture; people opened GOT-themed restaurants around the world, today you can get on a GOT-themed cruise, visit filming locations and mingle with other fans. Even George R.R. Martin himself has opened a bookshop in Santa Fe, New Mexico. It's called Beastly Books and has the purpose of supporting local authors but you can also find Game of Thrones merchandise and GRRM books there.
They say a way to the man's heart is through his stomach so, sometimes, a business plan also includes a cookbook. "Outlander Kitchen: The Official Outlander Companion Book", written by a professional chef Theresa Carle-Sanders, offers extraordinary cuisine, inspired by the novel series "Outlander" by Diana Gabaldon. Let me tell you that "Outlander" books have a huge female fandom so the idea of writing a cookbook based on the main characters' incredible journey as a young woman, then wife, and at last a mother is excellent.
If you haven't written a business plan for your book, perhaps now is the right time to start thinking about it. It is an adventure on its own but surely an exciting and worthy one.
Until next time, dare to dream big.
~Minja~
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Excerpt: "Come on over here child. Let your great-granny tell you something about that old book. It’s yours now. You guard that thing with your life,” said the tiny, silver-haired woman propped up in bed.
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Excerpt: Audrey sat back on her heels and held onto the back of the seat, her eyes on the dark, empty road behind us. She shouted over the wind that whipped through the cab. "We safe now?"
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Excerpt: Born of the stars, the sun and the moon,
The warrior awaits, his foes arriving soon.
To do or die, the time draws near,
As he sees the enemy in the distance clear.
Minutes later, he breathes his last, his story a tale destined to last.
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Excerpt: There was a waif who would brandish a blade,
hold people up on the long promenade.
Bereft of a home and no friends at his side,
he’d cull who he could in reckless abide.
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Excerpt: When skies are bleak, I will depart
To find adventure on my way.
The road beckons with siren song.
For, what I’ll find -- I cannot say.
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Action/Adventure: February 19, 2020 Issue [#10025]
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