I'm new to this site (as of 1/1/10). Just trying things out right now. Hoping to get some feedback for the book I'm about to publish, StorySelling: Telling and Selling Your Brand's Story. I'm just writing this book for the purpose of gaining some credibility for my company. I run a mid-sized full-service advertising agency in Chicago (ESW Partners). The target is necessarily limited. That said, I'm actually having some fun writing it . Who knows what will happen. At the very least, writing is helping me crystallize a number of thoughts and ideas. You can read more about me at www.eswpartners.com or at www.storysellingbook.com