I just ordered post cards to hand out from vistaprint. I put them everywhere I can and give to friends to hand out. I considered putting them in Christmas cards, but most of those have already purchased.
Go to the Mall. While shopping if you have a BnN in the store ask them what books they read or if they give books as a gift? If not move on. If so hand them a card and suggest they take a look at giving this as a gift ereader or hand held. Or they can just put the card in the gift as a bonus read.
Just ideas I've used. I found the best way to get over shyness is pretend you're someone else helping the author.
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