This week: Market that Book Edited by: Vivian  
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The rumor is once an author finishes a book, his job is over. Readers will flock to buy the book, and the author will gain fame and riches. No, wrong. Writing the book is only the first step. Editing, revising, editing, revising until the manuscript is the best it can be is the second step. Having the book published is the third step. But marketing the book is at least half the battle.
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Market that Book
Books have been written about how to market books. "Experts" have differing ideas, but all agree an author MUST market his or her book, starting before the book is produced. If an well known author like James Patterson has to promote and market his books, then lesser known authors such as we are must market and promote even more.
Let's look at a few ideas for marketing a book. I am listing four of the many tips for promotion and marketing.
1. Generate Buzz and Fan Support BEFORE You Publish
Generate and take ownership of publicity regardless of whether you are self-publishing or using a traditional book publisher. And, the moment to begin promotion is when you predict the title, purpose, and likelihood that your book will be a reality. I start the hype and create the buzz immediately when I commit to the idea of my next book.
2. Insist on a Striking, Evocative, Professional Cover
The book cover must be striking, evocative, and professional. The cover is not the place to be cheap.
3. Get Professional, Prominent Reviews
Go full-tilt into promotion once you are near ready for publication. This starts with reviews. Closely follow the submission rules for Booklist (the American Library Association), Publisher’s Review, and Kirkus Reviews, and pray for a positive critique. This is where traditional publishing gives you an edge because self-published Indie books are generally overlooked (unless you pay for a review). One professional review that is free is through Readers' Favorite. Yes, you can pay for multiple reviews from them, but you can request and usually receive a free one.
Fortunately, both Publisher’s Weekly and Kirkus offer a back-door for scoring a paid review. This is well worth it if your book is exceptional. A review by one of the above gives gravitas to your work for online sales, and helps you crack the lucrative library sales market.
4. Be Pushy
One marketing expert's motto is "It pays to be pushy." Spend 15 minutes each morning brainstorming new ways to promote your book. Contact the local interest columnist in your hometown newspaper, or your church newsletter editor, or any publication that can help with promotion, and lobby for a story about your book. Become a member of similar Facebook groups possibly interested in your book, and share your postings with them.
One important point - first promote you and develop a fan base before promoting your book.
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For Authors: June 16, 2021 Issue [#10813]
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