October PrepMo 2015

Market Definition

Gender: Females
Race: Caucasian
Age: 24-34
Home ownership: Renters, first home buyers
Employment Status: Part-timers/Full-timers
Education: College education
Income Level: $20k-$40k
Marital Status: Single

I believe that my novel will appeal to this particular audience because it’s been noted that young females love horror novels. I think with that along with the fact that there will be background information on Margot Baxter’s family, knowing little tidbits on past family members, will spark interest. There will also be a hint of romance between the two main characters that I think they will enjoy as well. I think they will enjoy the adventure and mystery of the horror and trying to figure out what it is that Margot’s ancestor started.