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 Thoughts destined to be washed away by the tides of life. |
| I'm reading something that, I'm assuming, has to be a joke., This article claims that the coffee sold under the brand Maxwell House will soon be changing its name. What will it change its name to? Maxwell Apartment. Seriously, that's what it says. Apparently, a great number of Americans lease their homes rather than own. They want to appeal to those people. Although I understand the idea that many Americans rent rather than own their homes, I never actually thought about Maxwell House being an actual house. I thought of it more like “Maxwell House of Coffee”, like ummm… "Dior House of Fashion". No one would spend big money at "Dior's Fancy Dress Rental". And then they say that during this change of name, a special deal will be offered to consumers to help them lease 12 months worth of coffee. A year’s worth of coffee for a special price. They propose to sell four of the large canisters for $39.99. One large canister usually sells for $12.99, they say. Around here it’s more like $14.99 to $16.99. So, that would be something of a savings. But I can tell you, it ain't never gonna last 12 months. Not in my house anyway. And although I do rent, I don't want to rent my coffee. When I buy my coffee, I consume it. And consume it. And consume it like the Great American consumer that I am. In fact, consumerism is my entire political ethos. I believe that consumerism is what makes America great. We want it. Someone makes it. We buy it. And when we're done with it, we throw it away and we get another one. This is what has made America great. Renting coffee is just not gonna do it. And four canisters is gonna last... probably two months. If I cut down. |
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