To add to what the others have said, it's all about style-sheets when displaying on a web page. You shouldn't attempt to add or edit styles on writing.com except via the writingML markup syntax, but if you want to display something you've written on your own website in the same manner as it might appear in a book, then it is possible and simple.
I looked at doing this a couple of years ago. I managed to indent each paragraph, remove the spacing between paragraphs, and intelligently enlarge the first letter (if the first character is punctuation, it enlarges that and the first letter). However, it should be noted that this makes things harder to read on a web page, and this is only partly remedied by having the column fairly narrow (limit the number of characters per line to something akin to what it would be in a book).
You can see what I mean by looking at this (offsite) example, which also displays the style-sheet code.
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