Gen Z: Freelancing in Tech Times

How Gen Z freelancers embrace automation tools to thrive in today's digital economy.

As a Gen Z freelance writer from Kenya, I often find
myself walking the tightrope between tradition and
innovation. In an era dominated by conversations
around automation and AI, one thing has become
clear to me and many others like me...we are not
afraid of these tools. In fact, we are using them to
thrive.

For decades, automation has been painted as a
job-stealing villain. But for today's digital natives,
especially freelancers, it is more like a partner.
From AI-powered grammar checkers to SEO
content tools and gig platforms like Fiverr or
Freelancer.com, we are learning to navigate and even
embrace the shift.

Take AI writing assistants, for example. Instead of
replacing creativity, they have become
brainstorming allies. They help us structure
articles, overcome writer's block and even refine
our tone. I still write with heart and originality, but
having an extra "virtual editor" by my side saves
time and boosts confidence.

Freelancing platforms have also transformed how
we work. No longer limited by geography or lack of
connections, i now engage with clients across
continents. Technology has made the global
workforce truly accessible. It is not always easy-
competition is fierce and rates can be
discouraging...but the doors automation has
opened are undeniable.

I have spoken with other Gen Z creatives who feel
the same. We are not trying to fight technology; we
are trying to grow with it. We know that creativity,
adaptability and human connection are still
irreplaceable and we make sure to bring that to
every project we take on.

So yes, the world is changing. But so are we. And
while automation may shape the tools we use, it
does not define the value we bring.

This is our hustle; human, tech-aware and
evolving with the times.