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Rated: E · Short Story · Business · #2116363
New trend in Marketing
“Poison Soup! It’s decided then? That’s what we will call our new line of food products?”

“Yes sir. I think the board members are all in agreement with me and the rest of Marketing that the buying public is ready to embrace the exact opposite of goodness in the marketing of food.”

“Tell me how it works.” The big chief replied, leaning back in his chair, folding his large hands over his ample belly.

“Well sir” the Marketing rep went on. “We know from the politics of the last 20 years, that literally anything can be spun into something good no matter how ugly or ridiculous it really is. And when it comes to marketing food, people have shown they are willing to eat virtually any vile thing, if it is packaged, and marketed correctly.”

“Yes Jacobs. I’m with you so far. Politicians, big business, and Hollywood, have enticed the public to desire the bad by calling it good, and presenting it in an attractive package by beautiful people. Nothing new about that. What’s your idea?”

“Well sir” Jacobs began slowly. “We are seeing a reversal in the habits of the public. We are now seeing the good, presented as bad, by the media, and other cultural power centers, such as universities, Institutions, and various Think Tanks.

But then, this false narrative placed in people’s minds like a poison plant, is having the opposite effect. The evidence suggests, that people are seeing right through the slick media blitz, of negative bias, and blackball marketing. They are reacting by embracing the very thing, or person that had been smeared.

“So” said the CEO. You're suggesting we develop high quality, delicious food products under the brand “Poison Soup” and market it as "total crap." The public will then rush to it like a starving cat to a bowl of milk.”

“Exactly sir” Based on the 2016 presidential election, it should work.
© Copyright 2017 J. Lynn Lindsay (buzzltyr at Writing.Com). All rights reserved.
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