My marketing strategy for 2019.
|Back in December, when I was planning my marketing strategy for 2019, I made a big decision. I decided that my marketing would be about my clients, and not about me, and that my programs would be the same. I built “Transition To Success” around the values of love, compassion and inclusion. This meant that everyone is welcome and that my clients came first.
I think I was successful in marketing in this way when it came to my “Let’s Talk Giveaway”. All my daily posts are created around what my group members are planning and what they may want to promote.
Now, I have created a program centered around my clients and what they want. My pre-launch for my membership website, “The Smooth Road To Transition”, has started, and the site will be based around what the clients wants.
Initially, the site will include 12 shorter resources such as, templates and check lists, and 11 articles. All these resources will be centered around beginning a new business and restructuring an existing business in some way. I have paid attention to different conversations in the various Facebook groups I am a part of to get in touch with what business owners need when it comes to starting or restructuring a business. All these resources deal with some of the main issues business owners, or people who want to start a business, deal with on a day to day basis.
My plan was to base my marketing and programs around what my clients and potential clients will need. I think I have succeeded.
“The Smooth Road To Transition” will be my main offering. All of my training and programs will be integrated into this site but geared toward helping my clients easily transition their business or start new ones.
2019, and all other years in my business, will be about my clients and what they need to help them most in their business. It is the best decision for my clients and for “Transition To Success”.