|Good story, although I think I've seen a TV show or film with a similar premise - that almost everyone has seen a show that they can't stop thinking about. The obsession with the show develops into some evil force attempting to take over the world and it's up to the few who missed the show to save humanity. Of course, you may well be going in a totally different direction.
I may have picked up on the sinister nature of the obsession-producing show a bit early, thanks to whatever it was I watched, but the unfolding development of the main characters' suspicions kept me interested. I still wanted to find out what was going on when I reached the end. Obviously, to satisfy my curiosity, you have to continue!
There's a bit of a problem with POV, I think. It was quite disconcerting when you first switched POV from Brad to Haley. I was more prepared for subsequent switches but it still didn't feel right to me. That might be because the first few occurred when Brad and Haley were together - it was unsettling to be jumping from one view to the other so often. The later switches are not so abrupt but I do think you need to consider whether they are necessary.
As I've said, it's a good story and I think you should continue, whether or not you do something about the POV. As seems to be the motto here, keep writing!